![]() ![]() Read Also: How TikTok and Likee are gaining popularity as movie promotion vehicles It is believed that ad fraud tends to creep in mainly when buying digital inventory from aggregators and affiliates. ![]() Marketers lose huge chunks of money to digital ad fraud because “ad fraud is hard to detect as it is not noticed until marketers review the outcomes of a campaign, much after it has concluded,” says Khurana. Now that spends are increasing, the issue has escalated beyond the digital media head and has become a more significant problem that needs to be addressed.” “Ad fraud did not concern brands much when digital advertising budgets were limited. Shamsuddin Jasani, group managing director, South Asia, Isobar, says marketers had been turning a blind eye to ad fraud, until now. As per the latest MMA India report, 62% of all digital ad frauds occurs on mobile advertising, which is now the dominant type of digital advertising.įincare Small Finance Bank launches brand campaign The Great Indian FD Fest What doesn’t help the situation is that Indian marketers are yet to start spending liberally on curbing this menace.ĭigital advertising fraud is of three main types: traffic fraud, which boosts impressions and other website activity through bots misrepresentation fraud, which falsifies site information by domain spoofing, ad injection, device hijacking, etc and attribution fraud where a fraudulent party takes credit for conversions it did not influence. However, the lack of industry standards on digital advertising fraud is a cause for concern in India. The industry has identified advertising fraud as one of the major challenges that need to be addressed in 2020. Marketers are losing almost 20% of their digital advertising budgets to ad fraud, according to a recent report by Mobile Marketing Association (MMA) India. We want this list to be even bigger and better than our 2013 version.The rapid growth of digital advertising - an EY-FICCI 2019 report pegs it at nearly `20,000 crore - has marketers increasingly worried about advertising fraud in India. Of course, if Taylor Swift is going to be in a commercial, it’s going to be soundtracked by her own song.ĭid we miss any? Let us know and we’ll be sure to update it throughout the year. Song: “How You Get the Girl” by Taylor Swift Diet Coke Taylor Swift Kittens Commercial Ready to dance? Good luck tracking down this track for your personal collection, though. Song: “Dreamin’ About the Future (remix)” by will.i.am All commercial songs should be this good. Lo-Fang’s sexy remake just makes it infinitely more satisfying. Let’s face it: We already loved this song. Song: “You’re The One That I Want” by Lo-Fang Still… there’s something so perky about it. It’s hard not to love this song, which basically just sounds like a bunch of kids all drumming the same beat on their desk. Want to keep up with all the latest in music? Sign up for our newsletter > Samsung Galaxy Note 4 Pen This song has been out for a while now, but we love its place in the ad. Song: “Young Blood” by The Naked and Famous Still out on whether or not we want to carry around a phone roughly the size of a TV dinner. We love that Jeep managed to wrangle Dylan into an agreement for this commercial. Maybe next year we’re hear a little Dan Croll in a commercial > 2014 Jeep Cherokee “Built Free” ![]() We wanted to dye our hair blond and join a band. The minute this commercial appeared, we were hooked. Hopefully, this commercial featuring their new radio-friendly track will help land them on a radio near you. We’ve loved Chromeo for a long, long time. Song: “Jealous (I Ain’t With It)” by Chromeo Song: “Drifting Days” by Pocket Submarine Still confused by this craziness? Us, too. 2013’s Best songs in commercials > Fiat GIF Endless Fun Perhaps it would help if you knew what the song was. How many times have you found yourself singing along to “that one commercial”? How many times, hours later, have you found yourself still singing that same 30-second snippet? It’s going to be stuck in your head until you can sing the whole song.
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